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Posted by: Super Careero
What is it that makes the average citizen appreciate a superhero? It might be the amazing abilities – after all, most of us can’t fly through the air without several tons of steel and some jet fuel. But even villains have amazing abilities. It certainly isn’t the costumes, either. People love superheroes because superheroes give back. They protect the city (or the planet), and they do so on an ongoing basis.
In this way, the successful entrepreneur can truly be a superhero. An entrepreneur identifies a need and offers it to people who want to have that need met. The successful entrepreneur adds value for their customers.
Different types of value
You need to grasp exactly how value works if you’re going to provide it. Value is, ultimately, something that meets a felt need. That value might be nutritive – as is the case with a food-based business. That value might be entertaining – as is with a movie theatre. Some needs are emotional, some physical, some social. Meeting any of these needs provides value to your customer.
Superheroes don’t all work the same way. Some rescue planes as they fall from the sky. Some fight off alien invaders. Others jump in and stop muggings. All of these activities meet a need, although one is vastly different from the next.
You’re not in business to fail, and you’re not in business solely to help people. You’re a business, not a charity. You need to make a profit to keep the doors open.
Accordingly, you need to charge for your products or services. The trick is to understand what the market can bear – how much people are willing to pay to have that need met. Assessing value is a basic part of the market research you do when you’re starting up any venture.
Superheroes serve the greater good. Your company should, too. Again, you don’t do so at your own expense, but it’s part of what you do by meeting needs.
Accordingly, if you want to continue to create value, you need to listen to your customers. Make your business decisions with them in mind. Listen to their feedback, and watch the marketplace closely. This allows you to continually add value as you find new ways to meet needs (or new needs to meet).